Blog
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Pre-empt client departures with the Mirren Agency/Client Relationship Evaluation™ As you know, the agency/client relationship requires constant nurturing. If you’re simplydelivering what’s expected, that’s not enough. Being an indispensable partner meansconsistently over-delivering – not in time, but in value. Ultimately, clients leave agencies for a variety of reasons. Often, this stems from spikedexpectations – due…
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Clients Want to Know What Business You’re In
Are You Focused on the Client’s Business – or Are You Just Like Every Other Agency? We’ve worked with hundreds of agencies around the world on their new business strategy – global holding company networks, smaller creative boutiques, digital innovators, PR firms, and more. We’ve worked with the best in the business and those who…
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Casting Your Pitch Team
“We only want those who will work on the business to be in the room.” Everyone who’s ever pitched any business has heard this from the client. And, rightly so. Ultimately, the client wants to be sure there’s no bait and switch where the agency brings their rocks stars, but then provides a team of…
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Agencies Share Why They Attend Mirren CEO Summit
Agencies, search consultants, and clients share how Mirren Executive Leadership Summit provides valuable insight – not available anywhere else. In this brief video, you’ll hear a few perspectives about the key takeaways that directly impact an agency’s organic growth and new business performance. Hear from American Express, Patagonia, AAR Partners, Jones Lundin Beals, R/GA, Edelman,…
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Elevate Poorly Written Pitch Briefs
Nadine Tull, Mirren’s Director of Agency Growth Strategy, addresses why agencies must elevate poorly written client pitch briefs. As busy senior decision-makers delegate brief writing down to their lower-level marketing managers, agencies are being set up to fail. It’s no secret the quality of the client briefing process is in rapid decline. Part of the…