TODO: Apostrophes in names is currently causing an issue Stephanie Parker – Mirren CEO Summit: November 7 – 8, 2023

Stephanie Parker

Chief Client Experience Officer
Stephanie has made a career of chasing the thrill of big ideas and weaving them through everything to ultimately impact the trajectory of a brand. In her role as Chief Client Experience Officer, Stephanie is accountable for the experience clients have with Barkley end-to-end, leading the Brand Leadership and Brand Operations teams to deliver connected thinking across Barkley. She has mastered her ability to uncover business opportunities and honed brand-building to create ideas with purpose. She loves the momentum of uncovering a brand idea that fuels everything inside and out. Stephanie has deep experience in retail, restaurant and financial services categories and loves applying cross-category inspiration. She has worked on brands including Sonic Drive-Ins, Dairy Queen, Applebee's, IHOP, Wingstop, U.S. Bank, Planet Fitness and Justin’s. She's passionate about mentoring talent, sharpening her skills as an amateur chef and adventuring to new places with her husband and twins.

This Speaker's Sessions

The New Dashboards: Empowering Your Teams to Be More Financially Accountable

Nov 7, 2023 | 12:15 pm
Moderated by an account finance specialist, this group will come together to identify the new best practices that will have your senior client leads become more financially empowered and accountable. We will address the data they should be tracking, what you should be providing them, accountability, empowerment, and reward systems.

Discussion Format: This will be an open Q&A discussion format with 15 CEO Summit attendees.

Agency Limit Note: Only one person per agency may join.

Registration Required: Registered attendees will be notified by email to sign up. Seating is limited and will fill up fast.

Agency Showcase: Becoming More Nimble & Profitable – Reinventing Our Operations

Nov 8, 2023 | 11:00 am
In this Agency Showcase, we’ve gathered a group of innovators who have completely transformed their back-end operations. They’ve been experimenting with new ways to improve their processes, systems, production, technology, and overall efficiencies. They’ll share what has worked, what hasn’t, and why.

This will include a look at:
• Rapid delivery models (outsourcing to produce work 24/7)
• Taking Agile to the next level for even greater flexibility and speed
• New higher-margin pricing strategies easier to deploy across teams
• Productizing agency services to increase ease of sell, fees, speed of delivery
• New tech stacks that actually work
• Building out a management team to remove CEO from day-to-day operations

Ultimately, the goal is to provide you with takeaways to help make your operations more nimble, responsive, and profitable.