TODO: Apostrophes in names is currently causing an issue Sharon Honjiyo – Mirren CEO Summit: November 7 – 8, 2023

Sharon Honjiyo

Director of Agency Growth Strategy
Sharon is Director of Agency Growth Strategy at Mirren. She brings senior experience for the agency and client-side. As head of brand marketing at Holland America, she ran their agency rosters and competitive reviews. In her agency tenure, she ran accounts, strategy, and new business pitches. All combined, this brings tremendous insight to her training. At Mirren, she empowers agency teams to become more proactive and strategic business partners. In fact, she believes there are many untapped revenue opportunities for agencies. “As a client, I regularly experienced my agencies missing many of our strategic needs that would have resulted in significant additional work." Sharon led account management and strategy at a number of agencies, including DDB, HL2, and Hornall Anderson Design. Prior to joining Mirren, she ran the brand marketing team at Holland America, a premium cruise line within Carnival Corporation – the world’s largest leisure travel company. Originally from San Francisco, Sharon currently lives in Seattle with her husband.

This Speaker's Sessions

The New Client Trends that Will Most Impact Your Agency in the Coming Year

Nov 1, 2023 | 12:00 pm
While Doug addresses broader industry trends, this session puts a spotlight on the client’s perspective.

Based on Mirren’s client-side research and extensive agency training, Mirren directors Laura Matthews and Sharon Honjiyo will reveal what clients will require of agencies heading into 2024, what role small and mid-size agencies will play in their marketing mix, how changes in marketing spend will provide new opportunities, and more.

Building a Culture of More Assertive Client Leadership & Organic Growth

Nov 7, 2023 | 1:45 pm
In a special session designed for agency CEOs, Mirren’s senior team will address why the issue with organic growth is ultimately not with client-facing teams. The truth is that client-facing teams have not been empowered in the correct ways.

This session will address the management leadership, tools, skills, and accountability that agency teams need to drive successful growth.

Discussion Format: This will be an open Q&A discussion format with 15 CEO Summit attendees.

Agency Limit Note: Only one person per agency may join.

Registration Required: Registered attendees will be notified by email to sign up. Seating is limited and will fill up fast.