Peer Collaboration
This Speaker's Sessions
Accelerating Your Agency With New Tech Tools
Nov 7, 2023 | 10:30 am
This group will share the different software tools and day-to-day hacks they’re using to improve their effectiveness and drive their growth. We’ll discuss CRM systems, proposal software, project management software, and more. Come to this discussion prepared to share what you’ve been using (and experimenting with), while taking away some new ideas.
Discussion Format: This will be an open Q&A discussion format with 15 CEO Summit attendees.
Agency Limit Note: Only one person per agency may join.
Registration Required: Registered attendees will be notified by email on October 9th to sign up. Seating is limited and will fill up fast.
Discussion Format: This will be an open Q&A discussion format with 15 CEO Summit attendees.
Agency Limit Note: Only one person per agency may join.
Registration Required: Registered attendees will be notified by email on October 9th to sign up. Seating is limited and will fill up fast.
Planning for an Exit: Selling Your Agency
Nov 7, 2023 | 11:30 am
When and how to sell your company are huge decisions for all agency owners. For this discussion, we’ll bring together a group of industry leaders to discuss strategies and solutions to sell your firm. We’ll address topics that include:
• With all the recent change, how are marketing services agencies currently being valued?
• What are typical deal terms for a sale to a strategic buyer? To a private equity group?
• What are the value drivers that will impact the multiple you can command?
• What types of companies are potential buyers?
• What are the questions that buyers typically ask so you can plan with the endgame in mind?
• What steps can you take today to be positioned for a profitable exit?
Discussion Format: This will be an open Q&A discussion format with 15 CEO Summit attendees.
Agency Limit Note: Only one person per agency may join.
Registration Required: Registered attendees will be notified by email on October 9th to sign up. Seating is limited and will fill up fast.
• With all the recent change, how are marketing services agencies currently being valued?
• What are typical deal terms for a sale to a strategic buyer? To a private equity group?
• What are the value drivers that will impact the multiple you can command?
• What types of companies are potential buyers?
• What are the questions that buyers typically ask so you can plan with the endgame in mind?
• What steps can you take today to be positioned for a profitable exit?
Discussion Format: This will be an open Q&A discussion format with 15 CEO Summit attendees.
Agency Limit Note: Only one person per agency may join.
Registration Required: Registered attendees will be notified by email on October 9th to sign up. Seating is limited and will fill up fast.
Streamlining Operations: How Our Agencies are Moving Faster & More Efficiently
Nov 7, 2023 | 1:00 pm
Agencies are dealing with extreme margin pressures as clients are demanding more work for lower fees – and on tighter timelines. And it gets tougher when you don’t have the resources of a large agency.
We’ll discuss the systems and tools agencies are using to streamline agency operations, ensuring process consistency and efficiency – from project management to data automation, analytics, research, accounting, staffing, and more.
Learn from other agency leaders as you all share which tools have had the most positive impact for your agencies – and how to ensure they actually get used.
Discussion Format: This will be an open Q&A discussion format with 15 CEO Summit attendees.
Agency Limit Note: Only one person per agency may join.
Registration Required: Registered attendees will be notified by email on October 9th to sign up. Seating is limited and will fill up fast.
We’ll discuss the systems and tools agencies are using to streamline agency operations, ensuring process consistency and efficiency – from project management to data automation, analytics, research, accounting, staffing, and more.
Learn from other agency leaders as you all share which tools have had the most positive impact for your agencies – and how to ensure they actually get used.
Discussion Format: This will be an open Q&A discussion format with 15 CEO Summit attendees.
Agency Limit Note: Only one person per agency may join.
Registration Required: Registered attendees will be notified by email on October 9th to sign up. Seating is limited and will fill up fast.
Stop Getting Pigeonholed: Selling Current Clients on New Capabilities
Nov 7, 2023 | 2:00 pm
It’s not uncommon that agencies get pigeonholed by their clients. Whatever type of work you provide at the outset of the relationship can, unfortunately, set a precedent for the future. Clients can be resistant to using more of your agency’s capabilities. The good news is that there are fixes for this.
In this peer discussion, we’ll look at a few steps you can take to persuade clients to use more of your capabilities – ultimately, the goal is to capture a greater share of each client’s spend.
Discussion Format: This will be an open Q&A discussion format with 15 CEO Summit attendees.
Agency Limit Note: Only one person per agency may join.
Registration Required: Registered attendees will be notified by email on October 9th to sign up. Seating is limited and will fill up fast.
In this peer discussion, we’ll look at a few steps you can take to persuade clients to use more of your capabilities – ultimately, the goal is to capture a greater share of each client’s spend.
Discussion Format: This will be an open Q&A discussion format with 15 CEO Summit attendees.
Agency Limit Note: Only one person per agency may join.
Registration Required: Registered attendees will be notified by email on October 9th to sign up. Seating is limited and will fill up fast.
Digital Media Trends: The Biggest Growth Opportunities
Nov 7, 2023 | 4:30 pm
This group will discuss the latest digital media trends that will have the greatest impact on independent agency growth in the year ahead. In particular, we'll focus on implications for your agency's media operations, how to better work with media partners, and agency revenue opportunities. The goal is to address how agencies can stay on top of and capitalize on the ever-evolving digital media landscape.
Discussion Format: This will be an open Q&A discussion format with 15 CEO Summit attendees.
Agency Limit Note: Only one person per agency may join.
Registration Required: Registered attendees will be notified by email on October 9th to sign up. Seating is limited and will fill up fast.
Discussion Format: This will be an open Q&A discussion format with 15 CEO Summit attendees.
Agency Limit Note: Only one person per agency may join.
Registration Required: Registered attendees will be notified by email on October 9th to sign up. Seating is limited and will fill up fast.
New Business: The Software, Tools & Hacks We’re Using to Win More
Nov 7, 2023 | 5:30 pm
You don’t have massive budgets or an army to throw at new business. This group will share the software tools and day-to-day hacks they’re using to improve their new business effectiveness, especially when resources are tight. We’ll discuss CRM systems, proposal software, project management software, and more.
Come prepared to share what you’ve been using (and experimenting with) while taking away some new ideas from your peers.
Discussion Format: This will be an open Q&A discussion format with 15 CEO Summit attendees.
Agency Limit Note: Only one person per agency may join.
Registration Required: Registered attendees will be notified by email on October 9th to sign up. Seating is limited and will fill up fast.
Come prepared to share what you’ve been using (and experimenting with) while taking away some new ideas from your peers.
Discussion Format: This will be an open Q&A discussion format with 15 CEO Summit attendees.
Agency Limit Note: Only one person per agency may join.
Registration Required: Registered attendees will be notified by email on October 9th to sign up. Seating is limited and will fill up fast.
Building a Culture of More Assertive Client Leadership & Organic Growth
Nov 8, 2023 | 10:00 am
In a special session designed for agency CEOs, Mirren’s senior team will address why the issue with organic growth is ultimately not with client-facing teams. The truth is that client-facing teams have not been empowered in the correct ways.
This session will address the management leadership, tools, skills, and accountability that agency teams need to drive successful growth.
Discussion Format: This will be an open Q&A discussion format with 15 CEO Summit attendees.
Agency Limit Note: Only one person per agency may join.
Registration Required: Registered attendees will be notified by email on October 9th to sign up. Seating is limited and will fill up fast.
This session will address the management leadership, tools, skills, and accountability that agency teams need to drive successful growth.
Discussion Format: This will be an open Q&A discussion format with 15 CEO Summit attendees.
Agency Limit Note: Only one person per agency may join.
Registration Required: Registered attendees will be notified by email on October 9th to sign up. Seating is limited and will fill up fast.
Succession Planning: Building Your Management Team
Nov 8, 2023 | 11:15 am
This session will change the way you think about planning your agency’s future and the role of building out a strong management team to take over the day-to-day.
Presentation Jumpstart
Whether you’re planning your exit or choosing to pull back from day-to-day responsibilities so you can focus on higher-value, growth-building opportunities, the key is to identify the right structure, leadership team, and systems to ensure what you’ve built becomes even stronger.
+ Group Discussion
Most of the time in this session will then be dedicated to an interactive group discussion to hear more from other leaders and share your own experiences.
Agency Limit Note: Only one person per agency may join.
Registration Required: Registered attendees will be notified by email on October 9th to sign up. Seating is limited and will fill up fast.
Presentation Jumpstart
Whether you’re planning your exit or choosing to pull back from day-to-day responsibilities so you can focus on higher-value, growth-building opportunities, the key is to identify the right structure, leadership team, and systems to ensure what you’ve built becomes even stronger.
+ Group Discussion
Most of the time in this session will then be dedicated to an interactive group discussion to hear more from other leaders and share your own experiences.
Agency Limit Note: Only one person per agency may join.
Registration Required: Registered attendees will be notified by email on October 9th to sign up. Seating is limited and will fill up fast.
Strategies to Improve Your Margins
Nov 8, 2023 | 2:15 pm
As clients often want it all – faster, better, cheaper – it can be a challenge to meet these evolving expectations while maintaining critical margin levels for the agency.
Presentation Jumpstart
This session will address the tools, resources, and guidance needed to improve operational efficiency and financial success, including the latest best practices to address the ever-increasing pressures agencies are experiencing while optimizing profitability.
+ Group Discussion
Most of the time in this session will then be dedicated to an interactive group discussion to hear more from other leaders and share your own experiences.
Agency Limit Note: Only one person per agency may join.
Registration Required: Registered attendees will be notified by email on October 9th to sign up. Seating is limited and will fill up fast.
Presentation Jumpstart
This session will address the tools, resources, and guidance needed to improve operational efficiency and financial success, including the latest best practices to address the ever-increasing pressures agencies are experiencing while optimizing profitability.
+ Group Discussion
Most of the time in this session will then be dedicated to an interactive group discussion to hear more from other leaders and share your own experiences.
Agency Limit Note: Only one person per agency may join.
Registration Required: Registered attendees will be notified by email on October 9th to sign up. Seating is limited and will fill up fast.