Majority
Omid Farhang
Founder & CEO
Omid Farhang is the Founder + CEO of Majority, the Atlanta-based creative agency co-founded with Shaquille O’Neal in 2021. The agency combines a multicultural talent model with award-winning general market capabilities, on the belief that diversity is the ultimate competitive advantage for ideas that land in culture. Majority was named “2022 Newcomer Agency of the Year” by AdAge, “2022 Breakthrough Agency of the Year” by Adweek, and “2023 #4 Most Innovative Marketing Company” by Fast Company. Clients include Sprite, General Motors, NBA G League and Match Group.
In 2016, Omid was named to AdAge’s 40 Under 40. In 2021, he was named to Adweek’s Creative 100. His work has been featured by most every prominent media outlet in the world, including the cover of the New York Times. In 2019, he won Grand Prix at Cannes (Industry Craft) for the Nike activation “The Church.”
The son of Iranian immigrants, Omid started at Crispin Porter+Bogusky (CP+B), where he became the youngest Creative Director in company history, helping CP+B earn “2010 Agency of the Decade” by multiple publications.
At Creative Artists Agency (CAA), Omid built branded entertainment properties for clients including General Motors, QVC and Diageo, while consulting for icons like Lorne Michaels, Mike Krzyzewski and ZZ Top.
Most recently, Omid served as SVP Chief Creative Officer at Momentum Worldwide (McCann Worldgroup), helping Momentum become the first-ever experiential agency named to the AdAge A-List Standouts.
Omid is the creator of the Talking to Ourselves podcast, a deep-dive on creativity and leadership with the marketing industry’s greatest minds, including David Droga, Cindy Gallop, Fernando Machado and Ryan Reynolds.