Newfangled
Lauren McGaha
Chief Content Officer
As Chief Content Officer, Lauren leads the content marketing division at Newfangled, which helps clients achieve results from their collective content.
She coaches her team to not only create the right strategy for each firm but also to craft the complex systems and tools needed to properly sustain, measure, and optimize that strategy.
Her team is at the core of Newfangled's vision: to enable firms to leverage their expert knowledge in order to build relationships with their best prospects.
This Speaker's Sessions
Nov. 14th: 11:00am ET
Digital New Business: Crafting Your Strategy, Selecting Your Tools
Nov 14, 2023 | 11:00 am
In this session, the Newfangled team will address methodically crafting your digital marketing strategy:
• How to choose a market position that's focused enough to drive conversion quickly
• How to use your website to effectively guide prospects through the stages of the buying cycle
• How to leverage your firm's content to build relationships with prospects at scale
• How to use paid media channels to accelerate your pipeline
Expect to leave this session with the ability to create a custom digital new business strategy for your agency.
• How to choose a market position that's focused enough to drive conversion quickly
• How to use your website to effectively guide prospects through the stages of the buying cycle
• How to leverage your firm's content to build relationships with prospects at scale
• How to use paid media channels to accelerate your pipeline
Expect to leave this session with the ability to create a custom digital new business strategy for your agency.
Nov 28th: 11:00am ET
Digital New Business: Converting Prospects on Your Website in the Shortest Amount of Time
Nov 14, 2023 | 12:00 pm
In this session, you’ll learn how to apply a Prospect Experience Design methodology to your website:
• How to structure your pages to increase prospect conversion
• How to best match key engagement points to specific types of content
• How to design the most important positioning pages of your site, including your home page, services landing page, services pages, and case studies
• How to design the most critical content marketing pages of your site, including articles, gated content, and campaign landing pages
Expect to leave this session with a set of steps you can immediately apply to turn your website into a lead-generation tool.
• How to structure your pages to increase prospect conversion
• How to best match key engagement points to specific types of content
• How to design the most important positioning pages of your site, including your home page, services landing page, services pages, and case studies
• How to design the most critical content marketing pages of your site, including articles, gated content, and campaign landing pages
Expect to leave this session with a set of steps you can immediately apply to turn your website into a lead-generation tool.
Dec. 5th: 11:00am ET
Digital New Business: How to More Quickly Deepen Relationships With High-Value Prospects
Nov 14, 2023 | 1:00 pm
In this final session, you’ll learn how to leverage your agency’s expertise and strengths to open doors and begin building relationships with prospects. Based on your target list, you'll work through a process to identify the type of content necessary to have prospects respond to your outreach – and even proactively reach out to you:
• Which content types are best suited to achieve your content marketing objectives
• How to elevate your most profound point of view in a way that will make prospects want to meet with you
• How much content is "enough" to effectively fuel your prospecting program
• How to get the longest shelf life out of the content you create
Expect to leave this session with a clear understanding of how to develop effective content that accelerates your new business conversion.
• Which content types are best suited to achieve your content marketing objectives
• How to elevate your most profound point of view in a way that will make prospects want to meet with you
• How much content is "enough" to effectively fuel your prospecting program
• How to get the longest shelf life out of the content you create
Expect to leave this session with a clear understanding of how to develop effective content that accelerates your new business conversion.