TODO: Apostrophes in names is currently causing an issue Laura Matthews – Mirren CEO Summit: November 7 – 8, 2023

Laura Matthews

Director of Agency Growth Strategy
Laura is Director of Agency Growth Strategy at Mirren. She brings experience across a range of industries and agencies (digital, full service, PR) – giving her a well-rounded perspective in her training. At Mirren, Laura trains agency teams on client retention, growth, strategy, and new business. In particular, she believes agencies need to lean in more with their clients. “Too often, agencies limit themselves to a vendor role where they’re seen as order takers. The most successful agencies make the effort to deeply understand their clients’ categories and bottom-line goals, and deliver work that is clearly positioned to impact those goals.” Laura spent nearly six years with VMLY&R, where she led work for Bridgestone, Tennessee Tourism, and Intel, among other brands. Originally from South Carolina, Laura moved to Seattle in 2019 after spending a decade in Nashville, TN.

This Speaker's Sessions

The New Client Trends that Will Most Impact Your Agency in the Coming Year

Nov 1, 2023 | 12:00 pm
While Doug addresses broader industry trends, this session puts a spotlight on the client’s perspective.

Based on Mirren’s client-side research and extensive agency training, Mirren directors Laura Matthews and Sharon Honjiyo will reveal what clients will require of agencies heading into 2024, what role small and mid-size agencies will play in their marketing mix, how changes in marketing spend will provide new opportunities, and more.

Building a Culture of More Assertive Client Leadership & Organic Growth

Nov 7, 2023 | 1:45 pm
In a special session designed for agency CEOs, Mirren’s senior team will address why the issue with organic growth is ultimately not with client-facing teams. The truth is that client-facing teams have not been empowered in the correct ways.

This session will address the management leadership, tools, skills, and accountability that agency teams need to drive successful growth.

Discussion Format: This will be an open Q&A discussion format with 15 CEO Summit attendees.

Agency Limit Note: Only one person per agency may join.

Registration Required: Registered attendees will be notified by email to sign up. Seating is limited and will fill up fast.