Dixon Schwabl + Company

Kim Allen

CEO

As the recently named CEO of Dixon Schwabl, Kim is responsible for carrying on the legacy of the agency’s founders, Lauren Dixon and Mike Schwabl who now serve as officers of the firm’s board of directors. She oversees the overall growth and strategic direction of the agency. Kim ensures the 100 team members of Dixon Schwabl are growing along with the agency. She works alongside them to maintain the renowned employee-centric culture built over the agency’s 33-year history. A graduate of Ithaca College with a B.S. in communications, Kim began her career in public relations in 1996 as an administrative assistant at Eric Mower & Associates. She joined Dixon Schwabl in 2001, taking on the role of managing partner in 2012. Kim is a mom to two children, her daughter Norynn, 15, and son Simon, 14. She resides in Victor with her kids and husband, Josh (not the Buffalo Bills QB).

This Speaker's Sessions

Agency Showcase: Becoming More Nimble & Profitable – Reinventing Our Operations

Nov 8, 2023 | 10:00 am

In this Agency Showcase, we’ve gathered a group of innovators who have completely transformed their back-end operations. They’ve been experimenting with new ways to improve their processes, systems, production, technology, and overall efficiencies. They’ll share what has worked, what hasn’t, and why.

This will include a look at:
• Rapid delivery models (outsourcing to produce work 24/7)
• Taking Agile to the next level for even greater flexibility and speed
• New higher-margin pricing strategies easier to deploy across teams
• Productizing agency services to increase ease of sell, fees, speed of delivery
• New tech stacks that actually work
• Building out a management team to remove CEO from day-to-day operations

Ultimately, the goal is to provide you with takeaways to help make your operations more nimble, responsive, and profitable.

The final panelists will be announced on September 22nd.