Ad Age

Judy Pollack

Executive Editor

Judann Pollack (Judy) is executive editor of Ad Age. She joined Ad Age in 1985 as editorial assistant, along the way fielding pretty much every position on the masthead, including reporter, Chicago bureau chief, New York bureau chief, features editor, executive editor and managing editor-international. She also leads Ad Age’s Small Agency Conference & Awards.

This Speaker's Sessions

Agency Showcase: How We’re Inventing New Offerings & Revenue Streams

Nov 8, 2023 | 11:15 am

We’ve assembled a group of innovators who have invented entirely new service offerings – some completely outside traditional agency services. Through ongoing innovation work, they’ve uncovered new ways to generate revenue. They’ll share the process they worked through to conceive and bring new ideas to market.

This will include a look at new:
• Software products to improve agency operations and profitability
• Talent recruiting and development technologies
• Resource management – and sharing – platform to maximize downtime
• Productized agency offerings to accelerate delivery, value, and profitability

Each agency will share their innovation – the big idea, the business model, the build-out, and the benefits.