Majority
Asmirh Davis
Founding Partner & CSO
In March 2021, Davis co-founded Atlanta-based marketing agency Majority, which was designed to make sure diverse voices are heard more loudly in advertising. She describes Majority as a mission-driven agency that’s based on diversity-led talent. Nixing the term “multicultural,” Majority describes itself as “an agency for the culture.”
At Majority, Davis developed the strategy for “Vax That Thang Up” for dating app BLK, which inspired vaccine adoption in the Black community. The campaign anthem was a play on Juvenile’s 20-plus year-old hit, “Back That Thang Up” (feat. Lil’ Wayne and Mannie Fresh). Davis also led Majority’s insights on “Today is Someday,” the back-to-school campaign for OshKosh B’gosh featuring superstars Mariah Carey, Muhammad Ali and Outkast.
An 18-year Atlanta advertising vet with expertise in integrated marketing, communications, media planning, and creative strategy, Davis has held positions at several agencies. Prior to Majority, she most recently served as Group Director of Planning at Huge, where she honed her skills in consumer insights, and creative strategy. She’s also worked at BBDO Atlanta, 360i, and Moxie, developing campaigns for brands like Verizon Wireless, Autotrader, L'Oréal, and Norwegian Airlines. As a strategist, she loves to dig into data to dispel myths and uncover insights into human behaviors.
Davis is a board member of BLAC, an internship program founded by a coalition of small agencies and backed by Procter & Gamble. BLAC aims to bring more young Black people into advertising, ensuring they can fully express themselves, find community, and ultimately lead.
This Speaker's Sessions
Agency Showcase: Lessons from the Front Lines of Hot Pandemic Startups
Nov 7, 2023 | 11:00 am
Launching a new agency in the midst of a global pandemic? It’s the bold choice each of these agency leaders made – and it has paid off. These innovators are experiencing tremendous success despite the incredibly unique business climate they launched in.
This panel will get into the specifics of how they built their agencies. Get an exclusive look at the unique approaches Mischief, Majority, Special, and Cartwheel have taken to drive their exceptional growth. Learn how they’ve navigated challenges, embraced risks, and harnessed emerging trends to stay ahead of the curve – and what their innovation might inspire for your agency.
This panel will get into the specifics of how they built their agencies. Get an exclusive look at the unique approaches Mischief, Majority, Special, and Cartwheel have taken to drive their exceptional growth. Learn how they’ve navigated challenges, embraced risks, and harnessed emerging trends to stay ahead of the curve – and what their innovation might inspire for your agency.