Product
Aaron Shapiro
Founder & Chairman
Marketing luminary Aaron Shapiro is the founder and Chairman of Product, an independent agency focused on making and marketing products for a sustainable future. Product’s unique POV and offering has attracted leading brands like Google and Post Consumer Brands.
Best known for building and growing Huge into a 1,500-person global digital agency that was acquired by IPG, Shapiro has successfully launched and sold several innovative businesses. The serial entrepreneur founded Silverpop, a marketing automation SaaS company that was acquired by IBM, as well as IPG agency Elephant and Dayforward, a tech-driven, D2C life insurance company.
With decades of experience at the forefront of marketing and innovation, Shapiro is a recognized leader in digital transformation. Throughout his career his insights have been featured in publications like Fast Company, Ad Age and Adweek, and he is the author of digital growth manual Users, Not Customers.
This Speaker's Sessions
Product: A New Model Built On Data, Machine Learning, & AI
Nov 7, 2023 | 11:30 am
Product, launched just last year by HUGE founder and former CEO, Aaron Shapiro, is an agency inspired by the increasing influence of AI and the accelerating growth of the net-zero economy movement. In fact, the agency’s operating model is built around six major trends that will dominate the decade ahead – which will be the focus of this session.
Aaron will take a look behind the scenes of his latest startup, his radically unique model, what he sees ahead for the industry, and what it all means for your agency.
Aaron will take a look behind the scenes of his latest startup, his radically unique model, what he sees ahead for the industry, and what it all means for your agency.