“This data and the support we get gives us the edge over our competitors at pitch time and throughout longer-term campaigns” – Social Chain

“We use GWI to secure new business. It shows prospects they can invest time and money with us, and we’ll get results.” – Bigeye

“It’s one of the best digital data sources available.” – MediaCom

Eric Biener

Eric Biener is a (SaaS, Data, Media, Marketing, Research, Content) professional with over two decades of successful client, territory, revenue - executive management experiences. He has had a history of success, simplifying complex sales models and enabling marketing and sales teams to execute fast-paced, data-driven initiatives. As VP at GWI, Eric is responsible for the development and execution of GWI's US Independent Agency and US Mid-Market strategy. He manages and coaches a team of Account Executives, who are responsible for identifying, sourcing, nurturing and closing new business opportunities. He is responsible for developing GTM strategies to ensure a scalable new logo acquisition model - with a focus on recurring revenue. Eric is a founding Member of American Business Media’s Digital Council. He was the Vice Chairman of the ABX Marketing Services Committee. In his free time, he is a heavy metal drummer.

Laura Connell

Laura leads the US trends team within the research and insight department at GWI. Laura regularly writes about the latest trends influencing a vast range of audiences, markets and sectors, including reports and articles published on the rising cost of living, travel, health and generation alpha. A regular public speaker, Laura has presented at numerous conferences including Quirks Media, Hook Bangkok, and AdWeek NY. She is a frequent contributor to retail and marketing publications including WWD, MarTech.

David Greenwald

As Senior Account Executive, David Greenwald assists North American advertising agency, and Mid-Market business professionals with the ability to understand the benefits of GWI consumer data solutions. With over a decade in sales across various industries, he is an expert at developing long-lasting relationships with new customers. As a consultant, David works to identify potential clients needs and communicates how GWI products and services fulfill those needs. In addition to driving new business relationships, David works in close conjunction with adjacent functions such as Customer Success, Research and Account Management to exchange knowledge, and improve new ways of collaborative working.

GWI is an audience insights technology company. Its SaaS platform and custom data products are trusted by the world’s biggest brands, media organizations, and agencies on a daily basis to gain a deep understanding of their audiences at speed.

Our flagship survey represents 2.7 billion people globally across 52 markets. Through a combination of survey data and analytics, clients can gather in-depth insights into behaviors, attitudes, and interests from rich data sets including GWI Kids, GWI Sports, GWI USA, GWI Gaming, GWI Travel and GWI Work.

GWI client quotes:
"For us, the ROI lies in winning pitches. GWI backed us to win, and we did. We’re now long-term users." - Wonderhood Studios

Eric Biener

Vice President, US,
Independent Agencies

Laura Connell

Senior Trends

David Greenwald

Account Executive

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