The Variable

Jodi Heelan

CFO

Jodi is the CFO of The Variable, a 4-time AdAge Small Agency of the Year, 3-time Fast Company Best Workplaces for Innovators and 2023 AdAge Best Places to Work. Jodi leads finance, operations, and people experience, and was instrumental in transforming the agency's business model to value-based compensation eight years ago, fueling unprecedented year-over-year growth. Additionally, Jodi concepted and created Fairly, a proprietary pricing, forecasting, and resource management technology solution that helps the agency generate fairer compensation and profit margins for their ideas. The Variable has built a reputation for helping businesses overcome indifference by creating relevant excess differentiation through innovation and advertising that drives growth for brands, including P&G, NAPA Auto Parts, Nestlé, Frigidaire, and Lowe’s Home Improvement.

This Speaker's Sessions

Agency Showcase: How We’re Inventing New Offerings & Revenue Streams

Nov 8, 2023 | 1:15 pm

We’ve assembled a group of innovators who have invented entirely new service offerings – some completely outside traditional agency services. Through ongoing innovation work, they’ve uncovered new ways to generate revenue. They’ll share the process they worked through to conceive and bring new ideas to market.

This will include a look at new:
• Software products to improve agency operations and profitability
• Talent recruiting and development technologies
• Resource management – and sharing – platform to maximize downtime
• Productized agency offerings to accelerate delivery, value, and profitability

Each agency will share their innovation – the big idea, the business model, the build-out, and the benefits.