Work & Co
Rupal Parekh
Partner
Rupal Parekh is a Partner at Work & Co, a digital product company with nearly 400 people across six global offices in the U.S., South America and Europe. She leads marketing and operations for the agency whose clients include IKEA, Gatorade, Apple, Nike, Mercedes and more.
Rupal specializes in launch strategy and messaging development to secure the success of clients' digital products. Prior to Work & Co, she was a strategic advisor to agencies, Valley startups, ad tech firms and brands. She was also a longtime business journalist and is an editor at Advertising Age.
Rupal has an M.S. from Columbia University Graduate School of Journalism.
This Speaker's Sessions
Agency Showcase: Lessons from the Front Lines of Hot Pandemic Startups
Nov 7, 2023 | 11:00 am
Launching a new agency in the midst of a global pandemic? It’s the bold choice each of these agency leaders made – and it has paid off. These innovators are experiencing tremendous success despite the incredibly unique business climate they launched in.
This panel will get into the specifics of how they built their agencies. Get an exclusive look at the unique approaches Mischief, Majority, Special, and Cartwheel have taken to drive their exceptional growth. Learn how they’ve navigated challenges, embraced risks, and harnessed emerging trends to stay ahead of the curve – and what their innovation might inspire for your agency.
This panel will get into the specifics of how they built their agencies. Get an exclusive look at the unique approaches Mischief, Majority, Special, and Cartwheel have taken to drive their exceptional growth. Learn how they’ve navigated challenges, embraced risks, and harnessed emerging trends to stay ahead of the curve – and what their innovation might inspire for your agency.