Barrett Hofherr

Matt Hofherr

Partner, Chief Strategy Officer

Matt’s career experience includes being a managing partner at several award-winning advertising agencies including AKQA (an ideas and innovation company that specializes in digital services and products), TBWA/Chiat/Day (the American division of the advertising agency TBWA Worldwide), Direct Partners (an Omnicom data-driven digital marketing agency), Kirshenbaum Bond + Partners (a leading integrated creative advertising and marketing services organization), and the agency he co-founded MUH-TAY-ZIK / HOF-FER (a creatively driven, strategically inspired, full-service advertising agency). Matt himself also has gained industry recognition by being nominated twice for the American Advertising Federation's Hall of Achievement and getting to judge the North American Effie Awards Finals six years in a row. His work on Levi's was also named one of the “50 Greatest Commercials of All Time”. Matt also won the Crystal Apple Award for his contributions to Apple’s success.

This Speaker's Sessions

Agency Showcase: How We’re Inventing New Offerings & Revenue Streams

Nov 8, 2023 | 1:15 pm

We’ve assembled a group of innovators who have invented entirely new service offerings – some completely outside traditional agency services. Through ongoing innovation work, they’ve uncovered new ways to generate revenue. They’ll share the process they worked through to conceive and bring new ideas to market.

This will include a look at new:
• Software products to improve agency operations and profitability
• Talent recruiting and development technologies
• Resource management – and sharing – platform to maximize downtime
• Productized agency offerings to accelerate delivery, value, and profitability

Each agency will share their innovation – the big idea, the business model, the build-out, and the benefits.