Joan Creative

Jaime Robinson

Co-Founder & CCO

Jaime Robinson is the co-Founder and Chief Creative Officer of JOAN, a creative company founded in 2016, which includes JOAN Creative and JOAN Studios. JOAN has offices in New York and London. JOAN has been named Independent Agency of the Year by Campaign, Small Agency of the Year by Adweek and Standout on AdAge’s A-List. The company uses innovation, creativity and emotional resonance to crate transformative brand work for a variety of clients, including eBay, Virgin Hotels, S&P Global, Fitbit, Georgia Pacific, and Google. JOAN also has an IP arm, which creates content and products to spur change. This includes The Womanikin, a device invented to combat the gender gap in CPR, which has been enthusiastically adopted by the international CPR community. Jaime has been honored as one of Fast Company's "100 Most Creative People in Business,” was one of Ad Age's "40 Under 40,” and Adweek's "50 Creatives Whose Brilliant Ideas and Beautiful Craft Will Make You Jealous." Her work has won in every award show, including an Emmy for “Outstanding New Approach” to Entertainment. She believes that the world is inherently wonderful, that people are drawn to interesting things, and that “why not?” are two of the most powerful words in the English language.

This Speaker's Sessions

Joan Creative: A New Model Based on “The Agency Platform”

Nov 7, 2023 | 2:45 pm

Joan has been on a rapid growth trajectory, being named one of the fastest-growing agencies and AdWeek’s Small Agency of the Year. With significant year-over-year revenue increases, a growing (and rockstar) client roster, and an expanding team – how exactly are they doing it?

Joan’s leadership team has focused on building the agency as a “platform.” In this session, co-founders Lisa and Jaime will define what this means and how it becomes a blueprint for building an agency that is creative, growing, and profitable.