Barrett Hofherr

Kiersten Hazard

Brand Strategy Director

She fascinates over the pool of human experience and explores the deep end. Just two years into the industry at Barrett Hofherr, she’s a young leader on a meteoric rise in brand strategy, today leading planning for brands like the Special Olympics, eBay, Yahoo, and Sutter Health. The Senior Strategist has traveled to pitches with agency partners, crafted bulletproof strategic rationale, walked toe to toe with C-suite executives, and helped win Barrett Hofherr’s biggest clients to date. When not truffle hunting for insights to inspire creativity, you can often find her chasing powder on the mountains or waves in the ocean.

This Speaker's Sessions

Agency Showcase: How We’re Inventing New Offerings & Revenue Streams

Nov 8, 2023 | 11:15 am

We’ve assembled a group of innovators who have invented entirely new service offerings – some completely outside traditional agency services. Through ongoing innovation work, they’ve uncovered new ways to generate revenue. They’ll share the process they worked through to conceive and bring new ideas to market.

This will include a look at new:
• Software products to improve agency operations and profitability
• Talent recruiting and development technologies
• Resource management – and sharing – platform to maximize downtime
• Productized agency offerings to accelerate delivery, value, and profitability

Each agency will share their innovation – the big idea, the business model, the build-out, and the benefits.