At Media.Monks, Myles leads the Data.Monks go-to-market team, commercializing solutions to help brands maximize the value of their advertising, marketing, and customer data sets. Previous to Media.Monks, he was an ad tech entrepreneur and built the Canned Banners dynamic creative platform. Writing frequently on the topic of digital privacy, he’s a regular contributor to industry publications such as Adweek, AdExchanger, and AdMonsters and lives in Portland, OR.
All sessions by Myles Younger
Digital Privacy: What Got Us Here And Where Things Are Headed
As agencies work to address digital privacy, each week seems to bring a new wave of privacy-related bombshells. It’s challenging to assemble a constant stream of new puzzle pieces into a coherent picture of what’s happening. But that picture does exist.
By examining events and trends of the past few years, looking at changes that are actively in-process (e.g., the scheduled deprecation of third-party cookies), and extrapolating a few second- and third-order effects, it’s possible to build a forward-looking picture of digital privacy that provides a sound basis for decision-making and risk mitigation, both for agencies and their clients.
10 Nov 2021