José Aniceto

José leads MullenLowe’s growing behavioral sciences discipline, which encompasses consumer insights, creative analytics, and social intelligence. José is passionate about using data and research to fuel creativity—using it to ultimately exceed client business goals.

At MullenLowe, he has innovated and led the development of proprietary products, including custom research and social trend identification tools. He’s also the lead strategist behind the agency’s ML:Next thought leadership reports, which arm brands with insights to plan for what’s next in consumer behavior. José has worked on a wide range of brands across categories, including Burger King, MINI Cooper, Bank of America, and Humana.