Improving Your Agency’s Strategic Planning: Surprise, Your Audience Is Human
Jason, head of strategy for Deutsch LA, will address why marketing has lost its humanity and therefore its ability to connect with people in meaningful ways. The advent of advanced technology, data, analytics and segmentation has distracted agencies away from the reality that they’re still targeting real people. In this session, he’ll take a look at how strategy must evolve yet again to improve its effectiveness – but not in the way you might think.